There is an annoying problem that we at Springleap tackle every single day. It is the bane of our particular industry. This problem is of course the ugly law of copyright infringement. It’s a problem that seems to be getting worse rather than better.
So how does copyright infringement affect you personally? Well rather more than you might think actually.
For the average consumer copyright infringement may take a back seat to reason. It seems that most people these days are guilty of one form of it or another, which is really sad.
When Springleap was still called eSquared Fashion and we were importing clothing from Thailand we were exposed to a world of dodgy sellers who posed with great big smiles and assured they were supplying us with the coolest most unique designs around. Hog wash.
While I’m sure quite lots of the designs were original, it was sad to find out later that many were in fact copies. We of course hate copyright infringement. The artists of this world have enough trouble coming up with original ideas and marketing them properly, but to have your work stolen and sold all over the world under some other idiots name is really shocking.
We at Springleap, from our past experiences, are very harsh with our rules on approving designs. Copyright infringement is a cancer and we will do our best to stem its passage through our competition. It has happened that a few “artists” have tried to sneak things into the competition before that were most certainly ripped, but those people are dealt with swiftly.
Look, there are lots of designers, particularly the younger guys and girls that don’t fully understand the copyright infringement rules that we play by and there are some legitimate cases of “unknowing infringement”. However we will not let our guard down no matter what.
Luckily the Springleap team has quite a varied knowledge of design, so it’s rare that something slips through the proverbial net.
What is even more amazing is the help that the community gives us in regards to copyright infringement. If for whatever reason, a copied design makes it into the competition, the community picks up on it almost instantly.
In these cases the voter or designer that discovered the transgression will supply a link or a name of the original artist that has been ripped off.
Honestly our community is top notch at sniffing out potential “rippers” who give our industry a bad name.
So beware all you creepy little criminals who feel like you can nab other peoples hard work and get away with it. We are watching and will launch yo ass (ouch very gangster) if we find out you are a criminal copy infringing fiend.
All jokes aside. Copyright infringement is a terrible thing that dilutes the world of design and denies people their full worth.
I have no doubt that this year’s expo is going to be absolutely crazy busy, with designers from all fields of influence descending en mass to enjoy the variety on show.
Those of you who have already been to Design Indaba in the past will know that it really sucks the energy out of you. If you don’t have lots to drink and some food to power up your mitochondria you may end up falling head first into one of the displays. So why not partake in some of the yummy food on offer, perhaps the Designer Baguette range.
This year various well known and upcoming chefs will be putting together the Designer Baguette Range. Design Indaba and Foodcorp have collaborated by giving a percentage of the sales towards the Chef Development Fund, which will empower underprivileged budding chefs to realize their potential and attain their dreams.
The Designer Baguette Range will be available from the 26th – 28th of February.
This is a treat not to be missed. Not only will you get a chance to experience some seriously tasty nosh, but you will also be contributing to the lives of the next generation of South African chefs.